Wildberries fulfillment for international sellers
Wildberries is one of the two largest marketplaces in Russia — and one of the strictest about how goods arrive at its warehouses. CallPlex turns your imported stock into WB-compliant supplies: labeled, marked, packed and delivered on schedule.
What Wildberries expects from your goods
Every unit must carry a Wildberries barcode that matches the product card. Categories covered by the Chestny ZNAK traceability system — clothing, footwear, perfume and more — additionally need a verified Data Matrix code on each item. Boxes and pallets get their own labels, and supplies are accepted only in pre-booked time slots.
If any of this is wrong, the warehouse refuses the supply or applies fines, and your launch slips by weeks. This is the work we do every day for sellers who cannot be in Russia themselves: we know the current WB requirements because our own trucks unload at WB gates three times a day.
What our Wildberries service includes
- Receiving and inspection within 24–48 hours, with a photo report
- Chestny ZNAK Data Matrix codes for mandatory categories
- WB barcodes, box and pallet labels, packaging to WB standards from ₽10 per item
- Storage from ₽88 per m³ between supplies
- Daily shipments to Wildberries warehouses at 10:00, 14:00 and 18:00
- FBS order processing and same-day handover
- Returns collection, inspection and repacking
On request we also produce listing content for the Russian market — product photos, video and infographics — so your cards compete on equal terms with local sellers.
FBO, FBS or rFBS?
FBO — stock at WB
We prepare and deliver supply batches to Wildberries warehouses; WB stores stock and ships orders. Best for stable bestsellers — fastest delivery to customers.
FBS — stock at CallPlex
Your goods stay at our warehouse. When an order comes in, we pack it and hand it to WB the same day. Best for wide assortments and testing new products without freezing stock.
rFBS — seller-side delivery
Like FBS, but delivery to the customer runs through carriers on the seller side. Useful for oversized or special-handling goods.
Most international sellers combine models: FBO for the top of the catalog, FBS for the long tail. We run both from the same stock, so you can shift the mix without moving goods between providers.
Frequently asked questions
Can a foreign company sell on Wildberries?
Wildberries opens seller registration to residents of a defined list of countries, and that list changes over time. Many international brands also enter through a Russian legal entity or a local distributor. We support both routes: whichever way your account is set up, we run the physical side — receiving, labeling, packaging and supplies.
What happens if goods arrive at WB without proper labels?
Wildberries warehouses refuse or fine non-compliant supplies: every unit needs the right barcode, mandatory categories need a Chestny ZNAK Data Matrix code, and boxes and pallets need their own labels. We prepare all of this before the truck leaves our warehouse, which is why our acceptance accuracy is 99.8%.
What is the difference between FBO, FBS and rFBS on Wildberries?
FBO: your stock sits in Wildberries warehouses and WB ships orders. FBS: stock stays at our warehouse, we pack each order and hand it to WB within the deadline. rFBS: like FBS, but delivery to the customer is arranged by the seller side. We operate all three and help you pick the mix that fits your assortment.
How quickly do supplies reach Wildberries warehouses?
We ship to Wildberries every day, with departures at 10:00, 14:00 and 18:00. Supply slots are booked in advance through the WB system — we handle the booking and the paperwork.
How long does it take to launch?
A typical launch takes 5–7 days from the moment your goods arrive at our warehouse: receiving, labeling, packaging, slot booking and the first supply to a Wildberries warehouse.
Launch on Wildberries in about a week
Send us your product list and target categories — we will reply in English with a price list and a step-by-step launch plan.
sales@callplex.ru